Lee County VCB promotes The Beaches of Fort Myers & Sanibel on the road
According to the Lee County Visitor & Convention Bureau’s (VCB) research partner Davidson Peterson Associates, total expenditures for tourism in the county in 2009 equaled $2.6 billion. That amount equates to nearly $7 million per day, $297,934 per hour, $4,966 per minute and $83 per second! Plus, tourism accounts for nearly one of every four jobs in the county or 38,159 residents directly employed by the tourism industry. That’s 22 percent of total employment in the county or nearly the population of Bonita Springs. In addition to the 38,159 direct industry jobs in 2009, the industry supported another 15,178 indirect and induced jobs, for a total of 53,337 jobs in Lee County.
