Google maps finds top spot on Universal Vacations
“The traffic distribution analysis also shared that almost half of the visits went to the top 20 websites and 69 percent went to the top 100 websites,” according to the report.
The average visit duration for visits to the online travel industry was 7 minutes, 41 seconds for the month of January, 2010. “This is a minimal increase from last month’s average visit duration of 7 minutes, 18 seconds,” the report found.
Universal Vacations President Gary Young said “we have been incorporating Google maps into our search criteria for all our properties over the last 12 months” Young continued “accompanying Google Maps and video tours of our properties, the consumer gets a real feel for the property from their computer screen prior to making the reservation”
The most popular search terms for the four weeks ending January 30, that resulted in traffic to websites were Mapquest, (driving directions), Google maps, then Southwest Airlines.
Universal Vacations take full advantage of Google maps accompanied with video tour of the properties they act as a fantastic marketing tool for guests who can now physically see what the property is like and where it is located prior to making a reservation.
